Abstract

Nowadays, educational institutions from the last grades of primary school to higher education receive students belonging to generation Z or Centennials, also known as digital natives, born between 1995 and 2000, so education has undergone disruptive changes because Each generation has different ways of learning and this is no exception. In this sense, the present research work has the purpose of determining the challenges that teachers face with said generation to achieve the teaching-learning process. The results showed that 41% of the teachers at the Tampico Faculty of Commerce and Administration of the Autonomous University of Tamaulipas partially know the characteristics of Generation Z, since they not only refer to the technological part, but are also vulnerable in the attitudinal part, since they are prone to loneliness and depression, so they face challenges such as difficulty maintaining attention, digital distractors, a generational communication gap, so teachers must be literate in the era digital, educational innovation and seek strategies for the development of the teaching-learning process and ways to attract their attention and, above all, achieve comprehensive training, to cover their requirements and needs and obtain significant learning.

Keywords: generation Z, characteristics, challenges, strategies.